by Michael McCafferty | Jul 25, 2026 | Blog
It was suggested by Griffin that I look into “Vector search” in which a user can simply ask a question instead of entering one or two key words. First off, I am not a fan to the word vector. It has too many different meanings depending on...
by Michael McCafferty | Jul 25, 2026 | Blog
Re: ToBeWise™ for Startups…This morning I added a dozen or so insights by Peter Thiel, and turned my attention to another matter briefly, then went back to the app. Holy cow, those insights were already there, in the database for everyone, and...
by Michael McCafferty | Jul 24, 2026 | Blog
While I’m going about rebranding ToBeWise™ for startups, I’ve been giving some thought to rebranding myself. Previously my tagline was “Advisor to Entrepreneurs”, but “Startup Advisor” is shorter, uses the key word, more...
by Michael McCafferty | Jul 21, 2026 | Blog
I’ve been doing startups for a long, long time. Gotta be 60-plus years since the first businesses I started in college. Since then, I’ve done 7 of my own. And for the last 25 years I’ve been helping founder/CEOs with their startups. I’m not...
by Michael McCafferty | Jul 21, 2026 | Blog
Now that I can build anything, and can measure the effectiveness of product improvement as well as marketing activities, it became time to enter the dark and murky world of thinking more clearly about who is the target market, what they have to gain from the product....
by Michael McCafferty | Jul 21, 2026 | Blog
It was evident from the beginning of the ToBeWise™ adventure (ten years ago) that it would be important to be able to measure user metrics, that’s just common sense. However, when we started with this project funding was severely limited and the...
