by Michael McCafferty | Jul 24, 2026 | Blog
While I’m going about rebranding ToBeWise™ for startups, I’ve been giving some thought to rebranding myself. Previously my tagline was “Advisor to Entrepreneurs”, but “Startup Advisor” is shorter, uses the key word, more...
by Michael McCafferty | Jul 21, 2026 | Blog
I’ve been doing startups for a long, long time. Gotta be 60-plus years since the first businesses I started in college. Since then, I’ve done 7 of my own. And for the last 25 years I’ve been helping founder/CEOs with their startups. I’m not...
by Michael McCafferty | Jul 21, 2026 | Blog
Now that I can build anything, and can measure the effectiveness of product improvement as well as marketing activities, it became time to enter the dark and murky world of thinking more clearly about who is the target market, what they have to gain from the product....
by Michael McCafferty | Jul 21, 2026 | Blog
It was evident from the beginning of the ToBeWise™ adventure (ten years ago) that it would be important to be able to measure user metrics, that’s just common sense. However, when we started with this project funding was severely limited and the...
by Michael McCafferty | Jul 21, 2026 | Blog
I have long planned to reposition the app, but the time required to do a proper job of it seemed a huge hurdle considering the resources available to do the job. But in the fullness of time, the stars have aligned and I am committed to the project. The driver...
