by Michael McCafferty | Oct 18, 2016 | Blog
One of the smartest guys in the startup game is Paul Graham, and he’s an excellent writer as well. Today I stumbled on his essay (he has a collection of nifty essays) with the title “Is it worth being wise?” And I highly recommend it because I...
by Michael McCafferty | Oct 18, 2016 | Blog
Sometimes, clever isn’t as wise as simple. I originally thought that it was clever and humble (wise is humble, right?) to use all lower case for the logo. Feedback told me otherwise (no pun intended). Some people said “Who is Tobe? Toby?” A good...
by Michael McCafferty | Oct 9, 2016 | Blog
I’ve been collecting quotations for many years, and it seems that I keep finding new ones that I’d like to add to the collection for ToBeWise. Here are a few recent ones that I found AFTER the collection was finalized: “Giving from the heart can...
by Michael McCafferty | Oct 4, 2016 | Blog
That’s a Gandhi quote: Actions express Priorities. And there’s another one about how you can really ignore what people say, the only thing that matters is what they Do. We agree, of course, and to learn what people really do with our app, we include a bit...
by Michael McCafferty | Oct 3, 2016 | Blog
In 1985 a new software category (currently called CRM for Customer Relationship Management) started up with the release of a software product called TeleMagic, for the PC. It was designed primarily for salespeople to use in their work, to keep track of the many...
by Michael McCafferty | Oct 3, 2016 | Blog
I love it when a plan comes together. This past Friday, the last day of September, and the second New Moon of the month, our long-standing plan to get the app in the AppStore became a reality. Now available to about one billion iOS devices all over the world. The even...
